You may think you're selling homes or hamburgers. But if your mention your product, you don't know what you're really selling!

Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.

People buy the best quality they can afford. But judging quality isn't easy, so brand image is critical. Here's how to build a Quality image

By Dr. Gary Witt The first rule of Marketing Psychology – and thus of successful marketing and sales – is “People do not want what you...

What strategy can a brand use to differentiate itself from the pack? One good solution is Specialization. Here's how to use it right.

10 times as many people read headlines as the body copy. When they do, you'd better have something to say. Learn what to say and why here.

A picture and headline are the best way to grab skimming readers. Readers don't want to stop, your picture must make them. Here's how . . .

This is the first of three articles about writing effective ads. See how to create headlines that make people want to read your ad.

Giveaways are the most ubiquitous items at any trade show. Exhibitors spend a lot on them, but which ones work, if any? How do you choose?

Buyers have doubts which must be overcome to make the sale. Concentrating on just logical explanations overlooks difficult emotional doubts.

Buyers may have doubts about a purchase, and be reluctant to voice them. See how to discover their worries and answer them to make the sale.

Up against a dominant company or product? You can take market share using Perceptual Positioning. Here are 6 Steps on how to do it.

You know your buyers and what they want. So why can’t they see you have a great solution? It may be your assumptions and approach.

Consumers see your product or service through their eyes, not yours. It is a completely different view. Your ignorance will lead to mistakes

Traditional marketing advises you to "Find a need and fill it." Using that approach to create your marketing strategy is too limiting and ca

Marketing is your lifeline to profits. Could the other end held by your customers be slipping away? Do you know how to stop it?

When you understand how consumers use price in buying decisions, you can use it as a way to manipulate consumer perception of quality.

Using psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.

Your company can sell a great product, but if your marketing message does not create that image in your customer's mind, it won't sell.

Price is seen in many ways by buyers -- fair or unfair, high or low, depending in part on factors which have little to do with the product.