What strategy can a brand use to differentiate itself from the pack? One good solution is Specialization. Here's how to use it right.

Up against a dominant company or product? You can take market share using Perceptual Positioning. Here are 6 Steps on how to do it.

When you understand how consumers use price in buying decisions, you can use it as a way to manipulate consumer perception of quality.

Using psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.

Marketing Psychology tells us there are two questions which are key to a realistic prediction about any new product. Both involve a horse!

Sellers rarely see their product or service in the same way that buyers do. There's a proven way to differentiate a brand, but it isn't easy

The bullseye is the mind of your customer. Aim for that, and other goals, like greater profits and more customers, will naturally follow.

Great ads are designed by understanding what buyers want, then promising to deliver it to them with the product or service. But how to do it

Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.

The brands we pick allow us to define our image for ourselves and others. The power of image sways buyers and builds loyalty to a brand.

Good marketers know the value of creating an image that sells their product. And that image is most often emotional! Is yours? Likely not!

An analysis of LinkedIn photos found the members' pictures are hurting them in making positive contact with others! 10 ways to fix that.

Chances are your LinkedIn picture is hurting your image! That's based on an analysis of 408 photos. Here's how to fix your pic to help you.

When reality strikes and the bottom line shrinks, businesses are desperate for advice to help them. Here's a story of help for one of them.

Most ads are guesswork. Will it pull buyers? Here's some good advice about your ads from the pros who are icons in the advertising industry.

People buy the best quality they can afford. But judging quality isn't easy, so brand image is critical. Here's how to build a Quality image

Every store has an image in the minds of its shoppers AND those who choose not to shop there. Here's how to improve your store's image:

Without strong marketing, most businesses are on death row. But there are many smart marketing moves companies can take to get more buyers.

We buy on emotion and justify it with logic. Here's how to persuade buyers to pick you or your product using Emotional Marketing.

By using marketing psychology to improve your emotional message, you can often gain the extra inch of perceived value that wins the sale.