How to Write an Effective Ad: Part 3, What to Say After You Get Their Attention.
10 times as many people read headlines as the body copy. When they do, you'd better have something to say. Learn what to say and why here.
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alikhokhar0703
Nov 27, 20224 min read
How to Write an Effective Ad: Part 2, the Picture
A picture and headline are the best way to grab skimming readers. Readers don't want to stop, your picture must make them. Here's how . . .
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alikhokhar0703
Nov 27, 20224 min read
How to Write an Effective Ad: Part 1, the Headline
This is the first of three articles about writing effective ads. See how to create headlines that make people want to read your ad.
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alikhokhar0703
Nov 27, 20225 min read
Stop Using Ineffective Trade Show Giveaways
Giveaways are the most ubiquitous items at any trade show. Exhibitors spend a lot on them, but which ones work, if any? How do you choose?
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alikhokhar0703
Nov 27, 20224 min read
Positioning: How to Take Market Share by Creating Fear and Doubt
Up against a dominant company or product? You can take market share using Perceptual Positioning. Here are 6 Steps on how to do it.
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alikhokhar0703
Nov 27, 20224 min read
Meeting Customer Needs is Not Enough
Traditional marketing advises you to "Find a need and fill it." Using that approach to create your marketing strategy is too limiting and ca
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alikhokhar0703
Nov 27, 20224 min read
More On How To Increase Sales Using Psychological Marketing
You may think you're selling homes or hamburgers. But if your mention your product, you don't know what you're really selling!
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alikhokhar0703
Nov 27, 20222 min read
How To Increase Sales Using Psychological Marketing, Pt. 1
Marketing is your lifeline to profits. Could the other end held by your customers be slipping away? Do you know how to stop it?
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alikhokhar0703
Nov 27, 20223 min read
Price Establishes Perceived Quality
When you understand how consumers use price in buying decisions, you can use it as a way to manipulate consumer perception of quality.
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alikhokhar0703
Nov 27, 20223 min read
How Buyers See Price
Using psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.
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alikhokhar0703
Nov 27, 20223 min read
How To Ruin Your Business
Your company can sell a great product, but if your marketing message does not create that image in your customer's mind, it won't sell.
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alikhokhar0703
Nov 27, 20223 min read
Don't Cut Price, Use Price to Sell MORE!
Price is seen in many ways by buyers -- fair or unfair, high or low, depending in part on factors which have little to do with the product.
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alikhokhar0703
Nov 27, 20224 min read
How to Help Insure Your Brand Will Succeed!
Marketing Psychology tells us there are two questions which are key to a realistic prediction about any new product. Both involve a horse!
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alikhokhar0703
Nov 27, 20224 min read
What is Your Best Advantage? CUSTOMER SERVICE:
Sellers rarely see their product or service in the same way that buyers do. There's a proven way to differentiate a brand, but it isn't easy
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alikhokhar0703
Nov 27, 20224 min read
Aim for the Bullseye
The bullseye is the mind of your customer. Aim for that, and other goals, like greater profits and more customers, will naturally follow.
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alikhokhar0703
Nov 27, 20226 min read
How to Learn From a Great Ad
Great ads are designed by understanding what buyers want, then promising to deliver it to them with the product or service. But how to do it
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alikhokhar0703
Nov 27, 202217 min read
10 Principles of Marketing Psychology: How to Analyze Customers and Create Persuasive Messages
Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.
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alikhokhar0703
Nov 27, 202211 min read
10 Questions to Ask in Creating a PR Crisis Strategy
An unforeseen problem can suddenly fall on any business like a brick wall. Would you know immediately what to do if that happened to you?
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alikhokhar0703
Nov 27, 20223 min read
THE PSYCHOLOGY OF SELLING TO BUSINESSES
Corporate buyers always wear two hats. One hat is their Corporate Hat, the other is the Personal Hat. You've got to sell to both people!
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alikhokhar0703
Nov 27, 20223 min read
5 Ways to Create the Perception of Quality
People buy the best quality they can afford. But judging quality isn't easy, so brand image is critical. Here's how to build a Quality image
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