10 times as many people read headlines as the body copy. When they do, you'd better have something to say. Learn what to say and why here.

A picture and headline are the best way to grab skimming readers. Readers don't want to stop, your picture must make them. Here's how . . .

This is the first of three articles about writing effective ads. See how to create headlines that make people want to read your ad.

Giveaways are the most ubiquitous items at any trade show. Exhibitors spend a lot on them, but which ones work, if any? How do you choose?

Up against a dominant company or product? You can take market share using Perceptual Positioning. Here are 6 Steps on how to do it.

Traditional marketing advises you to "Find a need and fill it." Using that approach to create your marketing strategy is too limiting and ca

You may think you're selling homes or hamburgers. But if your mention your product, you don't know what you're really selling!

Marketing is your lifeline to profits. Could the other end held by your customers be slipping away? Do you know how to stop it?

When you understand how consumers use price in buying decisions, you can use it as a way to manipulate consumer perception of quality.

Using psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.

Your company can sell a great product, but if your marketing message does not create that image in your customer's mind, it won't sell.

Price is seen in many ways by buyers -- fair or unfair, high or low, depending in part on factors which have little to do with the product.

Marketing Psychology tells us there are two questions which are key to a realistic prediction about any new product. Both involve a horse!

Sellers rarely see their product or service in the same way that buyers do. There's a proven way to differentiate a brand, but it isn't easy

The bullseye is the mind of your customer. Aim for that, and other goals, like greater profits and more customers, will naturally follow.

Great ads are designed by understanding what buyers want, then promising to deliver it to them with the product or service. But how to do it

Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.

An unforeseen problem can suddenly fall on any business like a brick wall. Would you know immediately what to do if that happened to you?

Corporate buyers always wear two hats. One hat is their Corporate Hat, the other is the Personal Hat. You've got to sell to both people!

People buy the best quality they can afford. But judging quality isn't easy, so brand image is critical. Here's how to build a Quality image