How to Write an Effective Ad: Part 3, What to Say After You Get Their Attention.
10 times as many people read headlines as the body copy. When they do, you'd better have something to say. Learn what to say and why here.
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alikhokhar0703
Nov 27, 20225 min read
Stop Using Ineffective Trade Show Giveaways
Giveaways are the most ubiquitous items at any trade show. Exhibitors spend a lot on them, but which ones work, if any? How do you choose?
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alikhokhar0703
Nov 27, 20224 min read
Six Steps to Eliminate Buyer Doubt
Buyers have doubts which must be overcome to make the sale. Concentrating on just logical explanations overlooks difficult emotional doubts.
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alikhokhar0703
Nov 27, 20223 min read
Making the Sale By Overcoming Their Doubts
Buyers may have doubts about a purchase, and be reluctant to voice them. See how to discover their worries and answer them to make the sale.
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alikhokhar0703
Nov 27, 20225 min read
PSYCHOANALYZING YOUR PRODUCT OR SERVICE
Consumers see your product or service through their eyes, not yours. It is a completely different view. Your ignorance will lead to mistakes
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alikhokhar0703
Nov 27, 20223 min read
How Buyers See Price
Using psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.
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alikhokhar0703
Nov 27, 20223 min read
How To Ruin Your Business
Your company can sell a great product, but if your marketing message does not create that image in your customer's mind, it won't sell.
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alikhokhar0703
Nov 27, 20223 min read
Don't Cut Price, Use Price to Sell MORE!
Price is seen in many ways by buyers -- fair or unfair, high or low, depending in part on factors which have little to do with the product.
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alikhokhar0703
Nov 27, 202217 min read
10 Principles of Marketing Psychology: How to Analyze Customers and Create Persuasive Messages
Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.
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alikhokhar0703
Nov 27, 202211 min read
10 Questions to Ask in Creating a PR Crisis Strategy
An unforeseen problem can suddenly fall on any business like a brick wall. Would you know immediately what to do if that happened to you?
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alikhokhar0703
Nov 27, 20223 min read
THE PSYCHOLOGY OF SELLING TO BUSINESSES
Corporate buyers always wear two hats. One hat is their Corporate Hat, the other is the Personal Hat. You've got to sell to both people!
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alikhokhar0703
Nov 27, 20224 min read
10 More Rules for a Great LinkedIn Photo
An analysis of LinkedIn photos found the members' pictures are hurting them in making positive contact with others! 10 ways to fix that.
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alikhokhar0703
Nov 27, 20225 min read
10 Rules for a Great LinkedIn Photo
Chances are your LinkedIn picture is hurting your image! That's based on an analysis of 408 photos. Here's how to fix your pic to help you.
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alikhokhar0703
Nov 27, 20226 min read
Advice to a Small, Struggling Retail Store
When reality strikes and the bottom line shrinks, businesses are desperate for advice to help them. Here's a story of help for one of them.
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alikhokhar0703
Nov 27, 20223 min read
Tips From Advertising Pros
Most ads are guesswork. Will it pull buyers? Here's some good advice about your ads from the pros who are icons in the advertising industry.
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alikhokhar0703
Nov 27, 20223 min read
How to Evaluate Your Store's "Customer Image"
Every store has an image in the minds of its shoppers AND those who choose not to shop there. Here's how to improve your store's image:
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