10 times as many people read headlines as the body copy. When they do, you'd better have something to say. Learn what to say and why here.

Giveaways are the most ubiquitous items at any trade show. Exhibitors spend a lot on them, but which ones work, if any? How do you choose?

Buyers have doubts which must be overcome to make the sale. Concentrating on just logical explanations overlooks difficult emotional doubts.

Buyers may have doubts about a purchase, and be reluctant to voice them. See how to discover their worries and answer them to make the sale.

Consumers see your product or service through their eyes, not yours. It is a completely different view. Your ignorance will lead to mistakes

Using psychological marketing techniques to create the impression of "low cost" or "high value" with little or no actual change in price.

Your company can sell a great product, but if your marketing message does not create that image in your customer's mind, it won't sell.

Price is seen in many ways by buyers -- fair or unfair, high or low, depending in part on factors which have little to do with the product.

Too often you're the "second choice," the bridesmaid. Second place is a loser that brings in no money. Market psychology shows how to be #1.

An unforeseen problem can suddenly fall on any business like a brick wall. Would you know immediately what to do if that happened to you?

Corporate buyers always wear two hats. One hat is their Corporate Hat, the other is the Personal Hat. You've got to sell to both people!

An analysis of LinkedIn photos found the members' pictures are hurting them in making positive contact with others! 10 ways to fix that.

Chances are your LinkedIn picture is hurting your image! That's based on an analysis of 408 photos. Here's how to fix your pic to help you.

When reality strikes and the bottom line shrinks, businesses are desperate for advice to help them. Here's a story of help for one of them.

Most ads are guesswork. Will it pull buyers? Here's some good advice about your ads from the pros who are icons in the advertising industry.

Every store has an image in the minds of its shoppers AND those who choose not to shop there. Here's how to improve your store's image: